Want to increase leads, sales and revenue?
Unless you’re living on a communal eco-farm, I’d guess the answer is yes.
The question is:
How do we increase leads, sales, and revenue for our business in a real, sustainable way?
That’s where growth hacking comes in…
Why You Need to Growth Hack
Growth hacking is a term coined by Sean Ellis in 2010. It refers to a skill set somewhere in between marketer and engineer; someone capable of creatively envisioning ways to grow a business, but also with enough technical know-how to make it happen – or worst case, know what is possible and what is impossible and outsourcing the former.
So if a growth hacker is someone who can see opportunities and exploits them for growth purposes (leads, sales, revenue, etc.), then a good growth hack is a technique, method, or process for creating this growth.
The problem: a lot of growth hacks are confusing (either difficult to envision or seemingly impossible to develop without a degree in computer alchemy).
The solution: simple growth hacks that anyone can implement with minimal to no code, that can be replicated in under an hour, and that will dramatically multiply your return on investment.
The following is a list of the top 10 growth hacks (in no particular order) that will help you do just that.
Note: each growth hack is designed for a specific scenario, so not all may apply to you.
10. Get More Leads and Sales (The LinkedIn Email Blast Technique)
Have a product or service you just launched and want to increase leads and sales as quickly and easily as possible?
Enter: The LinkedIn Email Blast Technique.
The LinkedIn Email Blast Technique is an extremely simple way to reach out to a potentially lucrative business demographic (people who follow you on LinkedIn).
There are two ways to put the LinkedIn Email Blast Technique to work.
Option 1: Manual Export and Email
Export your contacts from LinkedIn (under the connections tab), adjust the CSV file if necessary for your email service provide, and upload to your email service provider of choice like Mailchimp or Aweber.
From there, create a generic email template and send away.
For more details on how to do this, check out this article on GrowthHack.com.
Option 2: Automate with a CRM
CRM stands for Customer Relationship Management.
A CRM refers to a tool you can use to manage contacts. I personally use Contactually, but there are dozens of other solutions out there (including free ones like insightly.com and zoho.com among others).
When you use Contactually, you can automatically integrate LinkedIn into your contacts list (and, if you want, sync that list with Facebook friends, email subscribers, regular Gmail contacts, etc.). Next, you simply select LinkedIn from your contacts list and you’ll see everyone that was imported via LinkedIn.
From there, you can use an amazing function called “ScaleMail” to send out generic emails to a large group of people, but configure them down to the individual recipient if you want.
Best of all – you can batch send these emails to make sure they have a better chance of reaching their destination. Finally, you can actually track every email that goes out to see who opens up the email, who clicks, who responds, etc.