Small business growth can come in a variety of ways. It can be increased sales or increased recognition; increased click-through rates (CTR) or increased conversions. The point being that if you’re looking for hacks to grow your small business, you’ve come to the right place. Keep on reading for 10 hacks that will not only prepare you for 2017, but also for growth in 2017.
1: Mobile Optimization
Starting off this list is something you’ve heard time and time again: optimize for mobile. No matter how many times you stumble across this phrase (it’s literally everywhere online), it’ll never not be true, hence its place at the top of this list. This top placement is also aimed at increasing awareness of something else, responsive website designs. Let’s get a quick statistic out of the way before we continue: 85% of sites are mobile-friendly. Okay, some of you may be thinking, “hey, isn’t mobile-friendly the same as a responsive site?” No, it is not. While 85% of sites are mobile-friendly, not all are responsive. You see mobile-friendly is the bare minimum to pass Google’s new mobile-first search indexing (check out this blog post for more information on that). A mobile-friendly site is basically a slimmed down desktop site that works on mobile devices. If your goal is to not only pass Google’s test, but to also increase your audience’s mobile experience (and increase conversions), go for a responsive site design. This design reformats and restructures the site content for ANY device, leading to a pleasant experience ripe for a sale.
2: Mobile Advertising
After you’re optimized for mobile, it’s time to advertise. Fact: 80% of Internet users own a smartphone (probably more now, actually). Fact: people are spending more time on mobile devices than desktops. What does this tell you? It tells you that it’s time to divert some funds away from traditional advertising and focus them on mobile advertising. The reality is that if people are spending more time looking at their phones than anything else, and your goal is to grow your business by making more sales, you have to make sure to have a presence in the place where people are spending their time. Before you begin, look over this post that’ll help you decide which mobile ad format is best for you.