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Tips from 13 Experts on How to Use Hashtags on Facebook

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We all know Facebook has hashtags — but should they be part of your Facebook marketing strategy? I asked 13 experts for their opinions on this. Before you read their replies, let’s look at results from a study by Social Bakers, which examined how Facebook engagement correlates hashtag use. (Takeaway: …

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How to REALLY Run a Twitter Lead Generation Campaign

How to REALLY Run a Twitter Lead Generation Campaign

here are amazing reasons to use Twitter ads. Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong. In this post, you’ll …

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